With the 2012 London Games officially less than a year away, expect to start seeing more and more Olympic athletes signing endorsement deals. Some big dominoes began falling last week when Bank of America (BAC) signed U.S. soccer players Abby Wambach, Hope Solo, and Alex Morgan to serve as spokespeople. All three players made substantial gains in marketing awareness surveys because of the women’s national team’s appearance in the FIFA World Cup finals. Read More...

Five-year-old Zane May of Soddy Daisy continues to defy all the odds. This fiery youngster has been through nine surgeries and continues to surpass the hopes of his parents, Rickey and Delphia May, for him. You MUST read this inspiring story... Read More...